The challenge

The American Society of Nephrology needed 31 awardee and keynote speaker bios for a special issue of its member journal Kidney News tied to the annual meeting. The bios ranged from 300 to 500 words and required a narrative, celebratory tone. The internal editorial staff, while skilled at managing scientific manuscripts, lacked the time and experience to produce narrative content at this scale.

Our approach

WelshLee Creative took on the project management and editorial leadership from start to finish.

We:

• Developed a custom style guide based on prior years’ content to ensure consistency

• Managed a team of two writers and one editorial assistant to produce 10 shorter (300-word) and 21 longer (500-word) bios

• Provided developmental editing to ensure tone, clarity, and alignment with the client’s voice

• Copyedited and prepared all bios in journal-ready format

• Delivered final files in Word with suggested headlines to streamline publication

• Coordinated internal reviews and revisions to minimize the client’s workload

The project lead also wrote one of the bios, oversaw all editorial workflows, and served as the main point of contact for the client.

The results

We delivered 31 polished, publication-ready bios on time and with minimal revision requests. The bios were featured in a special issue of Kidney News and incorporated into annual meeting materials, celebrating honorees with clear, professional storytelling.

Download the journal PDF (pages 21-34).

The client praised the quality, consistency, and ease of working with the WelshLee Creative team.

Takeaway

WelshLee Creative provided end-to-end project management and editorial support for a major annual meeting deliverable, freeing the client’s internal team to focus on their core responsibilities while still delivering high-quality, narrative content.